antique
Antique is a brand of cosmetics and community that hopes to facilitate a space in which beginning drag performers can learn how to grow their persona as well as gain all of the resources that they need in order to perform well. Created in Fall 2023 as my senior capstone project at Montana State University.
the problem
How can the art of drag become more accessible and less daunting to those interested?
the solution
research and ideation
My ideation started with mind maps to focus on what would be important to me when creating the elements that would eventually become antique as well as sketching out the final products.
what's included in the brand
1. beginner makeup kit
2. discreet packaging
3. beginner wig & outfit
4. social media presence
5. history of drag book
6. community forum & sales website
website
The website is a very important aspect to the brand. It serves as a way for people from all over the world to be able to access important information about drag and the community. This website also is the way that customers can order the products, such as a full starting kit or individual makeup items, that we offer.
The about page informs customers and site visitors about what Antique is aiming to do and just what is at risk if this information gets lost
The shop tab is how customers would find and order the products that they need in order to take the advice that we give and utilize it for themselves
social media
Our social media presence is one of the main ways that we would be able to connect with our audience and others who wanted to find us. The Instagram would be focused on working with current drag performers to give customers real world advice.
makeup
The foundation of this brand is the makeup. These formulas would be of high quality for starting performers to get the hang of applying it in this new way. Keeping the packaging fairly simple was also important to not overwhelm those who are just starting and could be easily deterred.
packaging nets
